Charities Going Digital: Which Path Do You Take?

Posted by in Uncategorized

You can give when you shop with Give As You Live. You can make every click count with Playmob. You can give when you watch a video with Total-Apps. You can donate in an instant with SnapDonate. Over recent years there has been a proliferation of organizations providing online services to help charities by making it easier than ever for people to donate or otherwise support them. With an ever growing push for charities to go digital, online visibility is becoming essential if charities want people to get involved and…read more

Do Millennials Really Care About Charity

Posted by in Charity

Millennials, or Gen Y, is anyone born in the years from the early 1980s up until 2000. They currently make up about 50% of the world’s population and are often referred to as ‘entitled’, ‘apathetic’ and ‘selfish’. Furthermore the Charities Aid Foundation reported that 42% of those aged 16-24 had been ‘involved in charitable giving to social action’ within the last month, compared with 63% in the 45-64 age category. This cumulatively paints a negative picture for charities about the interest of Millennials, and is unsurprisingly causing concern. However, although…read more

Global Goals for 2030 have launched – What next?

Posted by in Opinion

Last week we saw the launch of the Global Goals for sustainable development setting out the 17 goals we must accomplish by 2030 to end extreme poverty, reduce climate change and put an end of inequalities. World leaders have committed to supporting the Goals, and last week was an attempt to tell everyone, tell all 7 billion people on our planet as it will affect each and every one of us. To support the awareness drive, we at Playmob created #WorldsBiggestGame in an attempt to tell as many gamers via…read more

The Digital Age: How Charities Can Stay Ahead

Posted by in Charity

According to a report published by Lloyds Bank earlier this year, 58% of charities don’t have basic digital skills, believing it has limited benefits for them in terms of return on investment from both a time and money perspective. As a result, 75% of charities, and small and medium sized enterprises (SMES) invest no money in digital skill and capacity development. Just over half of charities don’t believe that having a website will increase their fundraising; 70% feel the same way about social media. The ‘digital world’ can seem a…read more

Importance of Impact Points

Posted by in Charity

In a world where money is tighter than ever, we are now much more inclined to watch our pennies and keep a close eye on exactly where our disposable income is being spent.   It’s no wonder then that the charity sector reflects this thinking and has also seen a sharp rise in the need to demonstrate impact. We want to know exactly what impact our donations have had and pressure is on for charities to be even more more transparent. The more impact a charity can demonstrate, the more likely…read more

Cause Marketing: The overview

Posted by in Brands, Charity

In today’s world adverts are thrown at us constantly, we can’t escape them. So in a world filled with constant content how do you stand out? One way companies are trying to separate from the pack is by using a method called “cause marketing”. Cause marketing is a rather nebulous term but a quick google search turns up this definition: “Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. The term is sometimes…read more

Playmob at Cannes Lions

Posted by in Brands, Events

Next week, Jude and Katie from Playmob will be attending Cannes Lions for the week. We are super excited as this is our first big gig showing Brands and Agencies what we are made of. For the past 24 months, we have been focussed on gaming, raising almost $1m for global causes and working with the likes of EA, Rovio, Jagex, Miniclip, Pixelberry, Playdemic, PixOwl and many more. And supporting impactful charities such as WWF, Oxfam, Charity:Water, Able Gamers, Global Angels, The Royal Foundation, Special Effect, SOS Children, Action for…read more

How video games are making a real-world impact

Posted by in Uncategorized

As a gamer it’s been amazing to see how much the video game industry has evolved over the past 2 decades. The emergence of social media platforms, smartphones and tablets have made gaming more popular than ever across all demographics. This has helped dispel the long-held stereotypes associated with people who enjoy gaming. However, this industry is still an easy target for a lot of negative press, you don’t have to look far to find articles and studies that vilify the gaming Industry. Despite all of this an increasing amount…read more

It’s not just about fundraising

Posted by in Uncategorized

Over the past year we’ve seen some fantastic charity campaigns in games, through DLC, in-app purchases and via Twitch live streams. Gamers have helped raise millions of dollars and supported causes from planting trees to providing life saving hospital equipment. Gaming is now an effective place to fundraise for your favourite causes. Something that you’re less likely to see inside of game these days is an awareness raising campaign, something that sets out to inform and educate players with helpful information about a cause or charity. For example a charity…read more

How Charities Can Best Promote Their Goals and Progress

Posted by in Charity

Charities are striving to get our attention, time and money in today’s online landscape to raise awareness and funds to make the world a better place. The same unprecedented reach via social media available to them, also opened the floodgates of depressing news and neatly packaged diversions. Despite all the progress in the world, it has never been easier to think the world is falling apart with no hope in sight. How then can charities best bring across their vision to convince socially conscious, prospective donors that they have a…read more