The Digital Age: How Charities Can Stay Ahead

Posted by in Charity

According to a report published by Lloyds Bank earlier this year, 58% of charities don’t have basic digital skills, believing it has limited benefits for them in terms of return on investment from both a time and money perspective. As a result, 75% of charities, and small and medium sized enterprises (SMES) invest no money in digital skill and capacity development. Just over half of charities don’t believe that having a website will increase their fundraising; 70% feel the same way about social media. The ‘digital world’ can seem a…read more

Importance of Impact Points

Posted by in Charity

In a world where money is tighter than ever, we are now much more inclined to watch our pennies and keep a close eye on exactly where our disposable income is being spent.   It’s no wonder then that the charity sector reflects this thinking and has also seen a sharp rise in the need to demonstrate impact. We want to know exactly what impact our donations have had and pressure is on for charities to be even more more transparent. The more impact a charity can demonstrate, the more likely…read more

Cause Marketing: The overview

Posted by in Brands, Charity

In today’s world adverts are thrown at us constantly, we can’t escape them. So in a world filled with constant content how do you stand out? One way companies are trying to separate from the pack is by using a method called “cause marketing”. Cause marketing is a rather nebulous term but a quick google search turns up this definition: “Cause marketing or cause-related marketing refers to a type of marketing involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit. The term is sometimes…read more

Playmob at Cannes Lions

Posted by in Brands, Events

Next week, Jude and Katie from Playmob will be attending Cannes Lions for the week. We are super excited as this is our first big gig showing Brands and Agencies what we are made of. For the past 24 months, we have been focussed on gaming, raising almost $1m for global causes and working with the likes of EA, Rovio, Jagex, Miniclip, Pixelberry, Playdemic, PixOwl and many more. And supporting impactful charities such as WWF, Oxfam, Charity:Water, Able Gamers, Global Angels, The Royal Foundation, Special Effect, SOS Children, Action for…read more

How video games are making a real-world impact

Posted by in Uncategorized

As a gamer it’s been amazing to see how much the video game industry has evolved over the past 2 decades. The emergence of social media platforms, smartphones and tablets have made gaming more popular than ever across all demographics. This has helped dispel the long-held stereotypes associated with people who enjoy gaming. However, this industry is still an easy target for a lot of negative press, you don’t have to look far to find articles and studies that vilify the gaming Industry. Despite all of this an increasing amount…read more

It’s not just about fundraising

Posted by in Uncategorized

Over the past year we’ve seen some fantastic charity campaigns in games, through DLC, in-app purchases and via Twitch live streams. Gamers have helped raise millions of dollars and supported causes from planting trees to providing life saving hospital equipment. Gaming is now an effective place to fundraise for your favourite causes. Something that you’re less likely to see inside of game these days is an awareness raising campaign, something that sets out to inform and educate players with helpful information about a cause or charity. For example a charity…read more

How Charities Can Best Promote Their Goals and Progress

Posted by in Charity

Charities are striving to get our attention, time and money in today’s online landscape to raise awareness and funds to make the world a better place. The same unprecedented reach via social media available to them, also opened the floodgates of depressing news and neatly packaged diversions. Despite all the progress in the world, it has never been easier to think the world is falling apart with no hope in sight. How then can charities best bring across their vision to convince socially conscious, prospective donors that they have a…read more

Do mascots really help improve your brand?

Posted by in Opinion

Last week was Mario Day. Mario is considered to be the most famous video game character in the world and has appeared in over 200 video games. No wonder he has a day dedicated to him! Nintendo really nailed it when they decided to have Mario as their mascot, he is now considered the ‘face of video games’ which leads me to the main point of this post – do mascots really help improve your brand? In most cases the answer to this is yes. Straying away from video games…read more

My social generation

Posted by in Opinion

For my first blog post I decided to “go all in” and tackle an issue near and dear to my heart, the social generation, and our perceived lack of interest in anything outside of our mobile phones and monitors. As an early twenty-something I’ve heard and seen a variety of labels attached to my generation and more recently to gamers in general. Whilst at a networking event last week a speaker told the audience that 14-20 year olds just didn’t care anymore. Not even about the plight of the economy or…read more

It’s never Lupus…

Posted by in Charity

“A Playmob blog” they said. “About what?” I retorted inquisitively. “Charity, gaming and all things related” was the prerequisite. So here I am, orders in hand, bravely (self-professed) marching into the blogosphere. ‘Bravely’ was an overstatement. If i’m honest I am not a typical candidate for blogging. I rarely use my own personal social media channels anymore, I’ve become completely disenfranchised with the never ending thought-stream that is Facebook, Twitter, Instagram and the next big thing that maybe I’m too long in the tooth to fully comprehend. That is not…read more