Playmob

How Charities Can Best Promote Their Goals and Progress

Posted by in Charity

Charities are striving to get our attention, time and money in today’s online landscape to raise awareness and funds to make the world a better place. The same unprecedented reach via social media available to them, also opened the floodgates of depressing news and neatly packaged diversions. Despite all the progress in the world, it has never been easier to think the world is falling apart with no hope in sight. How then can charities best bring across their vision to convince socially conscious, prospective donors that they have a…read more

Do mascots really help improve your brand?

Posted by in Opinion

Last week was Mario Day. Mario is considered to be the most famous video game character in the world and has appeared in over 200 video games. No wonder he has a day dedicated to him! Nintendo really nailed it when they decided to have Mario as their mascot, he is now considered the ‘face of video games’ which leads me to the main point of this post – do mascots really help improve your brand? In most cases the answer to this is yes. Straying away from video games…read more

My social generation

Posted by in Opinion

For my first blog post I decided to “go all in” and tackle an issue near and dear to my heart, the social generation, and our perceived lack of interest in anything outside of our mobile phones and monitors. As an early twenty-something I’ve heard and seen a variety of labels attached to my generation and more recently to gamers in general. Whilst at a networking event last week a speaker told the audience that 14-20 year olds just didn’t care anymore. Not even about the plight of the economy or…read more

It’s never Lupus…

Posted by in Charity

“A Playmob blog” they said. “About what?” I retorted inquisitively. “Charity, gaming and all things related” was the prerequisite. So here I am, orders in hand, bravely (self-professed) marching into the blogosphere. ‘Bravely’ was an overstatement. If i’m honest I am not a typical candidate for blogging. I rarely use my own personal social media channels anymore, I’ve become completely disenfranchised with the never ending thought-stream that is Facebook, Twitter, Instagram and the next big thing that maybe I’m too long in the tooth to fully comprehend. That is not…read more

Making an Impact

Posted by in Charity

Whilst we all want to give to charity – we also want to know exactly what impact our donations are having and what difference we’re making to the cause. Impact, along with a connection to a cause are the biggest influences in giving to charity so it’s no wonder the charities listed below have cleverly broken down the impact of donors funds.  Would you give £5 to a charity to help injured animals? Maybe, but you’re much more likely to donate £5 if you’re told that your donation has just…read more

The Why?

Posted by in Opinion

Today our blog returns! We’re very excited about the plans we have to be an active member of the blogosphere this year. We hope you enjoy it. To kick things off, the team have nominated me to do the first post so I am honoured to kick off this momentous occasion. Here goes! My specific thought around Playmob’s first blog is to talk about the ‘why’. Why we are doing what we do at Playmob, why we work with certain companies and charities and why this all really matters in…read more