Campaign: Food For Good
Scope: Raise money for the drought victims in Kenya by selling a virtual object ‘virtual helmet’ in the Parallel Kingdom game. Each donation will go to the SOS Children relief in Kenya and will buy vouchers for food for three children in the Marsabi district in North Kenya.
About the game: Parallel Kingdom is a mobile location based massively multiplayer game that uses your GPS location to place you in a virtual world on top of the real world. There are over 500 thousand players across the platforms the game features on; Android, iOS and Web.